About
Web strategist and photographer based in Toronto, Ontario.
I’m a web strategist and photographer from Toronto, Ontario, with over 15 years in the digital media world. I’ve had the chance to create award-winning websites and digital projects that focus on user experience, plus capture some pretty impactful, story-driven photos along the way.
When I’m not working, you’ll usually find me cooking up something delicious, playing tennis, or chilling with my dog, Summer!
Expertise
- Web design and creative production
- Digital project management
- Analytics reporting and analysis
- Photography and visual storytelling
- User experience (UX) design
- Content strategy
- Search engine optimization (SEO)
- Digital platform management (web, newsletters, social media)
- WordPress site management & development
- Consultations and training
Education
University of Toronto – Bachelor of Arts (Honours): Communication, Culture & Information Technology (CCIT)
Sheridan College – Certificate: Digital Communication
Experience
Faculty of Applied Science & Engineering, University of Toronto – Web & Digital Strategist, 2015 – present, Web & Digital Producer, 2013 – 2015
St. Joseph Media – Web Administrator, 2011-2015
Postmedia Network – Content Administrator, 2007 – 2011
CBC – Marketing internship, 2007
Work
Web & Digital Strategy
At U of T’s Faculty of Applied Science & Engineering, I manage a WordPress multisite network of 20+ websites—sites that are critical for reaching key audiences like prospective students, alumni, and industry partners. I lead the planning and execution of user experience design, web development, digital brand guidelines, content strategy, and more. I make sure everything is optimized for mobile, SEO-friendly, and backed by solid data and analytics.
I’ve had the pleasure of collaborating on some standout digital projects, like the Faculty’s annual report, Discover Engineering digital recruitment materials, and even an anniversary microsite for Engineering 150 (we love a good milestone).
At the heart of it all, I ensure our web presence is not just pretty but practical—user-friendly, accessible, and always on top of the latest digital marketing trends.
Work
Photography
Photography has been one of my biggest passions ever since I was a kid. Over the years, I’ve dabbled in everything including photojournalism, portrait photography, architectural photography, still life and food photography (because yes, food should always look its best!)
I’ve been lucky enough to have some of my portraits recognized, with work featured in national outlets like The Globe & Mail, Canadian Business, and CBC.ca. And in 2019, I had the opportunity to co-curate a show at the CONTACT Photography Festival, called Ambition, Innovation, and Excellence: A Decade at Skule™. It showcased some of the best shots I’ve taken for U of T’s Faculty of Applied Science & Engineering—definitely a career highlight.
These days, I’m really into film photography, capturing moments on my vintage 1970 Olympus 35mm camera. There’s something about the old-school process that feels nostalgic and magical.
Check out some of my photos below.
